Note on Search Engine Friendly Keyword Optimization
Search Engine Friendly Keyword Optimization - Everyone has their own way of building a blog. This is influenced by the experiences of each blogger. Because there are many sources that serve as references for each blogger, especially in terms of SEO optimization and blog income. So there are also many differing opinions and experiences that often color the existing theories in the internet world.
On this occasion, I will share my story and opinions and contribute to the existing theories in the internet world regarding blog optimization.
Here are some theories that I have used for several years in managing blogs. And hopefully after reading this article, you will immediately optimize what you implement when creating blog content.
Finding specific keywords (Targeted)
The first optimization is keywords.
Keywords are very determining for a search engine optimization. Because no matter what, a blog that is crawled by a search engine is the words that are on the blog. So the first thing we do is to optimize the content of the blog with high-quality and unique content so that it is easily found by search engines.
The basis of keywords for optimization is that the content must contain the keywords that people are searching for on the internet. If the search shows a search volume of 0 or nobody is searching, then the optimization is useless.
One way to find out if the content we are going to create is being searched for on the internet is to use research tools.
One that I often use for keyword research is ubersuggest.
Furthermore, the easiest way
One way to research specific keywords is to use the search engine itself.
Make use of the search suggestions when typing the word in the search column. So that the results will be specific according to what is expected by the search engine and users.
For example, typing 'how to make', then words like 'how to make a baby', 'how to make a cake' how to make..., will appear.
The most effective SEO optimization is to find keywords with high search volume with little competition on page one. And that's where our optimization begins.
Advice for beginner bloggers, find keywords with low competition level, even though the search per month is less. However, it has a lot of content. it will be the same. although traffic grows slowly.
For example, we target the keyword with a search volume of 1000 per month. The keyword competition level is lower, not competing with news portals or other large websites. So the keyword topic is better than using a search volume above 10000 but with a high competition level.
Because a new blog will find it difficult to compete with keywords with a high search volume.
To overcome this keyword competition, there are several techniques.
one of the most commonly used by me is to use relevant keyword suggestions.
Example
We target an article about How to make a cake
How to make a cake has been discussed a lot so the competition is very high.
We think to choose a keyword with the lowest search volume, for example, 500 searches/month.
Although we have to create more article content to increase traffic, this is more effective than creating content with a search volume of 10000 but with high competition.
Read also: boost your blog traffic expert
Selection of keyword writing language and content created
In writing articles, I often use everyday language, sometimes using slang.
Many suggest using Standard Language to write an article.
However, for me personally, using the language style we often use in our daily lives will be more friendly to search engines
Because the fact is that people sometimes type in the search column, not using standard language. This is often found on some blogs, seen on keywords monitored through webmasters and also sometimes recorded in suggestions in the search column and related searches below page one on Google.
The uniqueness of writing language will attract search engines and readers. This technique is the same as using long-tail keywords.
Writing in scientific language is also important, but often invites boredom to readers.
This way is easier than writing with a very standard language. Because I believe that we humans will be very interested in something different. When we were in school, we always learned with a very scientific language, sometimes it was very difficult. so now innovation with our own language will be more interesting to read.
Because bloggers who have uniqueness will be more eternal than becoming a blogger who follows the flow.
Read also: How to write high quality content
Three internal links are very influential in optimizing the UX factor.
I often place links that are related to each other between one article to another article that is still relevant to the topic.
This is aimed at strengthening the articles that we have created. With the support of some supporting links. Whether it's an out-of-blog link. or a link leading to an article within the blog.
This is also still related to the latest Google algorithm, the UX-factor (UX/user experience). Or make it easier for users.
If users are comfortable spending a long time in our blog, this will be seen by search engines that this article has quality. In the end, the ranking will increase on page one. or this is when in Google Analytics it is called having a low bounce rate.
Actually there are still many optimizations. But we must have one grip that we emphasize, not using it as a whole. Because optimization has a wide theory and sometimes uncertain.
The above search engine keyword optimization is something realistic to what I experience and also adhere to the optimization results that have been disclosed by the search engine owner.
Maybe this writing is worse than an elementary school student's writing. Because this is only writing with the spontaneity in my mind. What do you think about my article?
Please post comments. Thanks.
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